Marketing for Dermatologists & Med Spas
Healthcare marketing strategies for dermatologists, aesthetic centers and med spas. More patients for facial treatments, laser, Hydrafacial and dermatological consultations.
Dermatology marketing challenges
Saturated aesthetic market
New med spas open every month. Without digital differentiation, you compete only on price.
Recurring patients > new patients
In dermatology, recurrence is key. Your marketing must not only attract but retain with smart follow-up.
Before/after is your currency
Patients want to see real results before investing. Without quality visual content, you lose credibility.
Services for dermatologists & med spas
Specialized marketing for dermatology practices
Treatment-specific ads
Segmented campaigns: Hydrafacial, CO2 laser, peeling, Botox, hyaluronic acid. Each treatment with its own campaign and landing page.
Strategic Instagram + TikTok
Visual content of procedures, results and dermatological education. The #1 channel for aesthetics is visual.
Loyalty programs
Automated email and WhatsApp marketing for maintenance appointment reminders and complementary treatments.
Dominant Google Maps
Aggressive local positioning. When they search 'dermatologist near me', show up in the top 3 map results.
Packages & promotions
Aesthetic package strategy (treatment combos) with dedicated landing pages and seasonal campaigns.
CRM + Follow-up
Patient dashboard with automated follow-up: appointment reminders, post-treatment surveys, review requests.
How Hillflare works with dermatologists
Market analysis
We evaluate your competition, current digital presence and opportunities by treatment.
Treatment-specific strategy
Segmented campaigns: Hydrafacial, laser, Botox, hyaluronic acid, peeling. Each with its audience.
Content + AI Receptionist
Visual production for Instagram/TikTok + Hillflare's AI that books appointments 24/7.
Retention + Reports
Automated email and WhatsApp for retention. Reports with new and recurring patients.
Grow your dermatology practice
Marketing that understands aesthetics, dermatology and the business behind it.