Case study

Mexico's largest hematologist community

826 hematologists, 10M+ profiles reached, and 5 pharmaceutical labs paying to be there — including Johnson & Johnson and Sanofi

Medby — Medical TeamNational (Mexico)

Measured outcome

826

hematologists in the community

Largest hematology community in Mexico

10M+

profiles reached

sponsoring labs

Case summary

What changed for this client

Specialty

CASE STUDY

Timeline

Active — community in continuous growth

System used

6 connected growth levers

Who this helps

Use this case if your practice has one of these gaps

Leads arrive, but do not convertAcquisition and follow-up need to work as one system.

Referrals are too unpredictableYou need a steadier patient pipeline beyond word of mouth.

Channel performance is unclearYou need attribution that shows which efforts produce appointments.

See the full system Request diagnosis

Case study

The challenge

Medby wanted to create a digital community of hematologists in Mexico — the first of its kind. There was no space where Mexican hematologists could connect, share knowledge, and stay updated.

The challenge: hematology is an ultra-niche specialty. There's no search volume, no 'hematology influencers,' no playbook for building B2B medical communities. And the end goal wasn't just creating the community — it was monetizing it with pharmaceutical labs.

Medby came to Hillflare with zero digital presence and the ambition to build something that didn't exist.

Hillflare

What Hillflare did

Specialized Content Strategy

Content 100% focused on hematology: congress updates, relevant papers, clinical guidelines, interesting cases. Content a hematologist WANTS to see, not generic health content.

Community Building (Organic + Paid)

Combination of high-value organic content with ultra-targeted paid campaigns to find hematologists on Facebook and Instagram. Targeting by specialty, hospitals, universities.

B2B Monetization with Pharma

Sponsorship model where pharmaceutical labs pay for presence in the community: sponsored content, co-branded webinars, publication placement. Not direct selling — sponsored educational value.

Metrics Dashboard for Sponsors

Each lab receives impact reports: reach, engagement, clicks, webinar registrations. Metrics that justify investment and facilitate sponsorship renewal.

Specialized Video Production

Videos featuring key opinion leaders (KOLs) in hematology, congress coverage, specialist interviews. YouTube as the primary long-form content channel.

Closed Community Content

Exclusive group for verified hematologists. Case discussions, treatment updates, professional networking. The value of exclusivity attracts more members and justifies sponsorship.

Measured outcome