Case study

Digital marketing for the pharmaceutical industry

A COFEPRIS-licensed lab that needed a digital presence in a highly regulated sector

Sydenham Laboratorios — Edgar HernándezPuebla / Zapopan, Mexico

Measured outcome

B2B

pharma positioning

Professional digital presence in the pharmaceutical sector

COFEPRIS

100% compliant

SEO

organic positioning

Case summary

What changed for this client

Specialty

CASE STUDY

Timeline

Active

System used

5 connected growth levers

Who this helps

Use this case if your practice has one of these gaps

Leads arrive, but do not convertAcquisition and follow-up need to work as one system.

Referrals are too unpredictableYou need a steadier patient pipeline beyond word of mouth.

Channel performance is unclearYou need attribution that shows which efforts produce appointments.

See the full system Request diagnosis

Case study

The challenge

Sydenham Laboratorios is a Mexican pharmaceutical lab with COFEPRIS permit (213300201B0506). With a plant in Puebla and commercial offices in Zapopan, Jalisco, they produce and commercialize medications in the Mexican market.

The pharmaceutical industry has strict advertising regulations — COFEPRIS controls what can and cannot be said in digital media. Most marketing agencies don't understand these restrictions and create content that violates regulations.

Sydenham needed an agency that could position them digitally WITHOUT violating COFEPRIS regulations — compliant advertising that generates real results in a B2B pharmaceutical sector.

Hillflare

What Hillflare did

COFEPRIS-Compliant Content

All content goes through regulatory review. Messaging that positions the brand without making unauthorized claims. Differentiation based on quality, experience, and production capacity — not therapeutic properties.

B2B Industrial Positioning

Strategy focused on the B2B buyer: distributors, pharmacies, chains, health institutions. Technical content that demonstrates production capacity, quality, and compliance.

Targeted Meta Ads

Facebook campaigns targeting pharmaceutical professionals, distributors, and institutional purchasing decision-makers. Targeting by industry, role, and location.

Pharmaceutical SEO

Web positioning for catalog, pharmacovigilance, and commercial contact searches. Technical content optimization to be found by institutional buyers.

Performance Dashboard

Metric reports adapted to the pharmaceutical sector's long sales cycle. KPIs: catalog visits, quote requests, commercial contacts generated.

Professional Digital Presence

Professional social media management (Facebook, Instagram, LinkedIn) with content that reflects the seriousness and compliance the pharmaceutical sector expects.

Measured outcome