From 5 to 11 surgeries per month
How an oculoplastic surgeon in Monterrey multiplied his practice with data-driven digital marketing
increase in surgeries performed
From 5 to 11 surgeries per month in 6 months
ROAS (Return on Ad Spend)
appointments booked
What changed for this client
Specialty
CASE STUDY
Timeline
Since February 2021 — active
System used
4 connected growth levers
Use this case if your practice has one of these gaps
The challenge
Dr. Gabriel Garza Martínez is an oculoplastic surgeon — an ultra-niche specialty within plastic surgery. His Simetris practice in Monterrey had a strong medical reputation, but only performed 5 surgeries per month.
His marketing was 100% word-of-mouth and organic posts without strategy. He had no paid campaigns, no landing pages, and didn't measure where his patients came from. He knew he could operate more, but didn't know how to reach more patients without relying on referrals.
In February 2021, he started working with Hillflare.
What Hillflare did
Google Ads by Procedure
Separate campaigns for each surgery: blepharoplasty, palpebral ptosis, eyelid surgery, under-eye bags. High-intent keywords like 'eyelid surgeon Monterrey' capturing patients ready to book.
Video Testimonials on Meta Ads
Production of real patient videos sharing their pre and post-surgery experience. Organic format that builds trust — it doesn't look like advertising, it looks like a friend's recommendation.
Landing Pages per Surgery
Each procedure has its own landing page with a results gallery, process explanation, doctor information and contact form. SEO-optimized for each keyword.
CRM with Click-to-Surgery Tracking
We don't just measure leads — we measure which campaign, which keyword, which ad generated each COMPLETED SURGERY. That allows optimization by revenue, not clicks.
Weekly Revenue Optimization
Every week we review which campaigns generated real surgeries (not just leads) and redistribute budget. If blepharoplasty generates more revenue than ptosis, blepharoplasty gets more investment.
Strategic Community Management
Social media content management focused on visual results, surgical processes and patient education. Content that positions Dr. Gabriel as an authority in oculoplastic surgery.
Case study results
increase in surgeries performed
From 5 to 11 surgeries per month in 6 months
ROAS (Return on Ad Spend)
For every peso invested in ads, 308 pesos in return
appointments booked
From 30 to 38 appointments booked per month
in generated sales
Over 3 million pesos in one year
increase in operated patients
Average of 7 to 11 operated patients per month (2020 vs 2021 data)
YoY growth
Year-over-year revenue growth with increased investment
My experience with Hillflare has been dramatic growth beyond my expectations.
Dr. Gabriel Garza
Oculoplastic Surgeon, Simetris
Sometimes you have good results and think that's the ceiling of your business, until you work with people with the level of expertise that Hillflare has.
Michelle Valdez, Simetris
Timeline
Since February 2021 — active
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