From zero to 3 million pesos in one year
A nutritional supplement brand born during the pandemic that conquered all of Mexico in 12 months
MXN sold in one year
From zero to three million pesos in 12 months
happy customers
ROAS increase
What changed for this client
Specialty
CASE STUDY
Timeline
First year — explosive growth during the pandemic
System used
5 connected growth levers
Use this case if your practice has one of these gaps
The challenge
NEWGLO is a nutritional supplement brand focused on women's inner health and beauty. It was born in the middle of the Covid-19 pandemic — the worst possible time to launch a physical product.
The team believed in their product but had no digital presence, no ecommerce, no brand strategy. They needed to go from zero to sales as quickly as possible, competing against established brands with much larger budgets.
The goal: position NEWGLO as the 'inner care' brand for women who want to become their best version.
What Hillflare did
Brand Storytelling
Complete brand narrative creation: 'improve your inner health and beauty.' Aspirational positioning that connects emotionally. You're not selling vitamins — you're selling the best version of yourself.
Ecommerce Design
Conversion-optimized online store: hero product, social proof, comparisons, testimonials, simplified checkout. Mobile-first because 80%+ of traffic comes from social media.
Influencer Marketing
Influencer strategy focused on women 25-45 who talk about wellness, fitness, and beauty. Micro-influencers with real engagement, not celebrities with fake followers.
Optimized Social Ads
Facebook and Instagram campaigns with creative that mixes UGC (user generated content) with professional production. Continuous A/B testing of formats, copy, and audiences.
National Logistics
Shipping enabled across Mexico with tracking, branded packaging, and an unboxing experience that generates shareable organic content.
ROAS Increase Through Continuous Optimization
24% increase in return on ad spend through constant iteration: better audiences, better creative, better funnel. Every week improving the metrics.
Case study results
MXN sold in one year
From zero to three million pesos in 12 months
happy customers
Customers across Mexico caring for their inner health
ROAS increase
Return on ad spend continuously optimized
national coverage
Shipping across Mexico from month one
pandemic launch
Born and grew during the worst market moment
average order value
Increase in average value per order
A little over a year in, we've sold more than 3 million pesos. I truly believe that without Hillflare, the growth we've seen wouldn't have happened.
Michelle Valdez
Founder, Newglo
Timeline
First year — explosive growth during the pandemic
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